Quizzes are one of the most versatile engagement tools. But what separates a forgettable quiz from one that drives real results? Here are 10 best practices.
1. Start with the Goal
Are you educating, entertaining, or qualifying leads? Your goal shapes everything from question design to reward structure.
2. Keep It Snappy
5-10 questions is the sweet spot for most quizzes. Any longer and completion rates drop significantly.
3. Balance Difficulty
Mix easy wins with challenging questions. Users should feel smart while still being tested.
4. Provide Instant Feedback
Show right/wrong immediately. The dopamine hit keeps users engaged through to completion.
5. Make Results Shareable
Create result categories that people want to share. "You scored 9/10!" is less shareable than "You're a Gamification Expert!"